Trying to Get Noticed Can Be Exhausting
Let's face it, thriving in local search may be difficult, especially with Google constantly changing how it displays local company results. You can't afford to focus solely on one aspect of search in today's industry. If you want to be the best, you'll need a comprehensive local SEO plan that directs customers to your business rather than your neighbour's.
Every day, our SEO staff is immersed in local search. For the most part, we're nerds. Our local SEO professionals have been doing this for almost a decade almost a decade, so we know a thing or two about getting things done. We keep up with developments in local search and adjust our techniques as needed.
There is no such thing as a magic bullet. There are no rankings available right now. Instead, we collaborate with you to create a tried-and-true process and long-term local SEO plan that will help you maintain your online presence.
What is Local SEO?
When a local-intent search occurs, local SEO is the process of optimising your website (and its content) for maximum visibility in the search results.
In fact, you're probably already well-versed in local SEO...
Consider this Scenario: You're looking for a new Salon, so you take out your phone and type "Salon near me" into the search bar. Boom! Google will gather history data, check cookies, look at personalization criteria, and determine your position based on IP, Wi-Fi, or GPS data in a fraction of a second... Oh, and they'll use their super-cool algorithm to figure out what you're looking for when you search for "widgets near me."
After that, in the blink of an eye... A page with search results appears! You intuitively click the top result, which leads you to a local widget merchant. Conveniently. Near. You. .
...and that, is the local SEO magic. It's all about giving Google (and other search engines) the information they need to match your local business to people looking for the products and services you provide at the exact moment they're looking for them.
Local SEO Services
Even if you understand the importance of local SEO for your company, it can be overwhelming. That is why we took great attention in building local SEO services that are adaptable to businesses of all sizes and budgets. Whether you're a start-up or an established company trying to expand your local footprint, we've got you covered.
Local Optimization
Search engine optimization that is specifically targeted at your community's audience. Through keyword research and sophisticated on-page SEO, our local SEO team drives customers in-store and online.
Content Creation
Content prepared by skilled copywriters that is optimised for the local market. Our team is well-versed in developing local content that resonates with your target audience.
Landing Pages
Your website is the first step toward establishing a strong local presence. Our design team specialises in creating websites that are organised to meet the needs of local searchers.
Google Business Profile
For optimum exposure on the local search results page and within Google Maps, optimise your Google Business Profile (previously Google My Business) strategically.
Reputation Management
Balance and monitor your reviews across a variety of platforms to ensure you're putting your best foot forward. Our experts will walk you through the process of nurturing favourable reviews as well as how to gracefully deal with the inevitable bad ones.
Local Citations
Your local listings should be fixed, created, and cleaned up. Local directory listings (citations) are important for local search optimization; our staff will list your company in all of the relevant directories (over 70) to increase your exposure.
Paid Advertising
Paid advertising might give you that extra push you need to take control of your local market. Hundreds of local initiatives have been successfully managed by our staff from the ground up.
Schema Markup
Although English is a wonderful language, we can assist you with translating your website's content into a search engine-friendly format. Our local SEO team uses schema markup, which is a coding language that tells search engines exactly what your website's content is about.
Local SEO and Your Business
Here's the deal: people want quick and easy ways to locate local companies near them. You won't be found if your business isn't listed in the local search results.
Immediate accessibility is critical in a world where voice search, smartphones, and rapid responses are at the forefront of search. In fact, 50 percent of mobile shoppers visit a store within one day after conducting a local search (Google). And Google claims that once they're at the store, these customers are ready to buy.
Many elements work together to assist your business stand out from the competition when it comes to optimising your local business presence. Our SEO experts will provide cohesion to these aspects that impact modern search results, which will benefit both your company and searchers. Our team of local SEO experts is ready to assist your company in being found online when it counts most.
Why Choose Our Local SEO Agency?
The difference between our local SEO services and our competitors is that we stay up to speed on the latest trends and industry best practises, as well as keep our skills sharp. Our method begins with you, as we learn about your brand, your story, and your specific business objectives.
We can take the required measures to develop an online platform for your local business to thrive by following industry best practises (plus a few local SEO tactics we've acquired over the years!).
As a result, take control of your online visibility by investing in a local SEO strategy.
We can turn your online presence into a platform that generates [digital] traffic to your website and [foot] visitors to your store by only using the most cutting-edge digital marketing strategies.